Eoljjang (Korean: 얼짱), also spelled as Ulzzang or Uljjang is a popular South Korean term literally meaning "best face" or "good-looking". Originally used as a slang term, this word in the English lexicon has evolved into describing a person that follows specific style of fashion. A person desiringeoljjang status would gain popularity on the internet through entering contests where their photos are judged and chosen by voters, though many became well-known eoljjangs from having popular Cyworld accounts or have gained popularity in school for being attractive.
Many eoljjangs model for popular Korean fashion websites, and some have entered the Korean entertainment business and have since risen to stardom.
Although the word originated in South Korea, followers of such trends could be seen in China and Japan, but can also be found in Taiwan, the United States, Canada, Indonesia, Europe, and Malaysia.
The word "eoljjang", literally "best face", is derived from the words eolgul (Korean: "얼굴") meaning "face" and jjang (Korean: "짱") a slang term meaning "best". The term is often used by netizens for contests competing for the title of "eoljjang", but it has since developed into a subculture or style, rather than a competition event.
Most eoljjangs share similar features. They usually have large eyes (being the main focus), fair skin, small noses and mouths, as well as the typical 'V' line that most "eoljjangs" get done in surgery
The typical hairstyles include anything from a pixie haircut to very long. Usually including bangs or side swept bangs. More than likely, "eoljjangs" will wear curls, loose buns, waves, and many more other interesting hairstyles that are achieved quite simply.
There are a few style trends that are followed, either imitating fashion from Korean magazines.
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